1 point for the episode/main plot. 1 point for the joke/scene.
Also points are made up and don't matter.
S09E13, The Joy of Sect. Mr Burns starts a religion with the symbol of a Special K. Smithers tells him it’s already a breakfast cereal which people love. Lenny then says something about how Mr. Burns is ok, but he’s no Special K. (I don’t remember the exact quote).