this post was submitted on 13 Nov 2023
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Apple privately asked Amazon to block rival ads. Insider found evidence of this special treatment, while others suffer from 'junk ads'::An internal Amazon email shows that Apple asked the e-commerce giant for special treatment that most other brands don't get.

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[–] [email protected] 16 points 11 months ago

This basically happens with every retailer. Online or brick and mortar. Been happening since the 80’s.

Retailers use store location and proximity to other products to make money and woo manufacturers / CPGs.

Amazon is basically just doing exactly what Best Buy or your local grocery store has been doing for decades.

[–] [email protected] 5 points 11 months ago

The Insider blocked Lemmy user's from reading this article unless they pony up to get through their paywall

[–] [email protected] 4 points 11 months ago

This is the best summary I could come up with:


In its recent lawsuit against Amazon, the Federal Trade Commission accused the company and former CEO Jeff Bezos of flooding the e-commerce site with irrelevant "junk ads" to boost profit.

The unusual arrangement follows the iPhone-maker's private demands to Amazon to only show its products in results when an Apple term like "iPad" is searched, according to an internal email previously shared by the House Judiciary Committee.

"We understand that Apple does not want to drive sales to competing brands in search or detail pages," Amazon's retail CEO at the time, Jeff Wilke, wrote in the email.

Back in 2018, Amazon appears to have initially refused Apple's request, but left open the possibility of working out a financial arrangement, according to the email shared by the House Judiciary Committee.

Large advertisers on Amazon constantly ask for this type of exclusivity, but the company usually denies those requests because it wants a diverse set of search results and ads, one of the people said.

The special treatment given to Apple is very different from Amazon's broader mandate to accept more ads on its marketplace, even if that hurts the customer experience, a practice alleged in detail in the FTC's filing last week.


The original article contains 1,512 words, the summary contains 201 words. Saved 87%. I'm a bot and I'm open source!

[–] [email protected] 3 points 11 months ago
[–] [email protected] 2 points 11 months ago* (last edited 11 months ago)

Google was up to this too, ayeeee

Jedi Blue is their name for it