The base/loyalty plays
Kari Lake: Despite never holding office, Lake exudes Trumpism arguably more than anyone on this list — right down to her thoroughly bogus, dead-ender election denialism. She did underperform in 2022, like a lot of Trump-aligned candidates, but not as much as many of them. The early knock on her is that she might be trying a bit too hard and that Trump doesn’t want to be overshadowed.
Sarah Huckabee Sanders: More than most new governors, the Arkansas governor has made a strong play for a national profile by going hard to the right, including on culture war issues. She also has a relationship with Trump and plenty of experience vouching for him as White House press secretary.
Marjorie Taylor Greene: A Greene selection would give the national party fits more than anyone on this list; even with her attempted reinvention of herself, she’s spouting many of the same conspiracy theories and proving just as unwieldy. She also performed surprisingly poorly in her ruby-red Georgia district in 2022.
Marsha Blackburn: The senator from Tennessee has long been one of the most right-wing, culture-war-focused senators, and her name was floated a time or two in 2016.
Josh Hawley: The senator from Missouri says he’s not interested. But many people say that, and perhaps no senator is as much at pains to play to the MAGA crowd as he is.
The (more) pragmatic picks
Tim Scott: This is among the ones that just make too much sense, especially if Trump wants to go with a woman or an African American. The senator from South Carolina generally has tried to avoid getting wrapped up in the Trump controversy of the day, and perhaps because of that is well-regarded party-wide. The question is whether he’s shown Trump enough loyalty.
Elise Stefanik: The New York congresswoman might be up there with Scott in terms of who makes sense. And her decision not to try to climb the GOP leadership ladder after the 2022 election led more than a few to (very validly) speculate that she might be angling for this job instead.
Nikki Haley: Haley’s later-aborted break with Trump after Jan. 6 would surely loom over her potential selection. But she was very popular when she served as Trump’s ambassador to the United Nations and could set herself up well with a strong 2024 campaign.
Kim Reynolds: The Iowa governor is enjoying being courted by all the presidential hopefuls coming to her state and has said she’ll remain neutral in the primary.
Kristi L. Noem: The South Dakota governor doesn’t have much of a national profile, despite considering her own 2024 bid. Without such a bid, it’s tough to see how she’d rise to the top.
Ron DeSantis: The main problems here are that he and Trump are going after each other right now and that they live in the same state. (This would mean they would forfeit Florida’s 30 electoral votes since the Constitution says at least one member of the ticket in a given state must be from another state, which would be a dealbreaker.) The former could be ironed-over in the service of building a winning ticket. The latter probably would force Trump to change his residency back to New York. But there is some precedent for this kind of thing.
Glenn Youngkin: The Virginia governor is keeping his options open on his own campaign. In his 2021 campaign, he was viewed as navigating the post-Trump era with aplomb, in both the primary and the general election.
The unlikely fliers
Francis Suarez: The Miami mayor is running his own 2024 campaign, but many see it as a steppingstone, and Kellyanne Conway apparently is a big fan. (The residency thing, of course, applies here, too.)
Tulsi Gabbard: The former congresswoman and former Democrat has become a Fox News favorite, but her résumé probably is too limited.
Byron Donalds: The Florida congressman has emerged as a significant voice of the House Freedom Caucus and younger Republicans, particularly during the debate over McCarthy’s speakership. But he’s only in his second term in Congress.
Tucker Carlson: The buzz around Carlson has died down since he was canned by Fox News, and he’s said he has no interest in elective office. We also learned in the Dominion lawsuit against Fox that he privately bashed Trump.
Vivek Ramaswamy: Who knows, if he somehow runs a solid 2024 campaign?
Michael Flynn: Can you truly rule anything out?
Robert F. Kennedy Jr.: He’s running a very Trumpian campaign (albeit in the Democratic primary), latching on to many in Trumpworld who are happy to promote him in the service of trying to embarrass President Biden. But, despite all the hype, he’s not exactly ideologically aligned with Trump on major issues, and his modest level of early success seems to owe more to Democratic disillusionment with Biden and a golden Democratic name than anything else.