this post was submitted on 16 Jun 2025
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WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

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[–] [email protected] 41 points 3 days ago (2 children)

LET THE ENSHITTIFICATION BEGIN!

[–] [email protected] 16 points 3 days ago (1 children)

Begin? 🤔🤔🤔

What year is this?

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[–] [email protected] 225 points 4 days ago* (last edited 4 days ago) (2 children)

*gasp*

Who could have ever seen this move coming? From Facebook, of all companies!

[–] [email protected] 48 points 4 days ago (1 children)

To be fair, I am shocked... Not to see a Pikachu face in the comments.

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[–] [email protected] 9 points 2 days ago

Nothing better than having a private conversation with my friends and having some dude lean in to remind us that Brawndo, the thirst mutilator, has electrolytes.

[–] [email protected] 17 points 3 days ago (3 children)

I hate how my country (Brazil) depends so much on Whatsapp. If I could, I would uninstall that app immediately.

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[–] [email protected] 23 points 3 days ago (3 children)

@MazonnaCara89 The country I live in (Brazil) overly uses and depends on WhatsApp. From government departments to businesses and transactional relations, all the way to social and family affairs, people is addicted to it, forcing other people (e.g. me) to either have a WhatsApp account or ending up far beyond mere social ostracism (beyond mere loneliness): effectively, the inability to buy, sell, rent or even resolve citizen matters with certain government/state departments (such as receiving medical appointment schedules from Brazilian's public health system (Sistema Unico de Saude/SUS (Unified Health System) via their "postinhos"/"Unidades Basicas de Saude" (neighborhood public health centers)). They don't even use the grand old phone calling and SMS anymore: even "calls", when performed, are made by people/departments/businesses via Whatsapp VoIP functionality.

That said, it's worth mentioning that WhatsApp has been running ads for a long time: the "Channels" section lists seemingly random "channels", many of which are businesses with "verified" "blue badges". So it's effectively advertisement disguised as veiled "recommendations" from Meta. It seems like it'll just become worse (to the surprise of no one who understands what Meta is).

I really want to leave WhatsApp, but I'm socially compelled to stay (it's the only mainstream platform where I still have an account, against my will)... the raw, grotesque distillation from social compliance, worse than depicted in Derren Brown's documentaries...

[–] [email protected] 1 points 1 day ago

@MazonnaCara89 @Excrubulent I'm unable to reply your reply directly (for some reason, the Friendica instance I use can't see the Lemmy instance you're in; I'm suspecting it's because Solarpunk instance uses Anubis CAPTCHA and Friendica could be operating in a different manner from how Lemmy operates hence triggering Anubis for a server-to-server communication, but I'm not sure).

I'm replying through this reply to my reply.

Facebook has had a strategy for a long time of monopolising the internet of countries that previously had very little internet. They essentially subsidise internet infrastructure and make that subsidy dependent on facebook being a central part of the network.

Exactly. And many carrier operators over here (Tim, Claro, Vivo) offer "rate-less access" (i.e. won't count as consumed bytes) to Facebook, WhatsApp, among other mainstream platforms (sometimes TikTok).
Also, there are "Captive portals" (web-based Wi-Fi authentication for passwordless Wi-Fi networks) from many "free Wi-Fi hotspots" out there which uses "Facebook login" as a means of getting accessing to their "free Wi-Fi". Facebook (and, by extension, Meta and its platforms) is deeply ingrained into Brazilian's daily lives and I'm frequently told to "have a Facebook profile" for me, it's deeply annoying.

They obviously have found ways to inveigle themselves into key infrastructure in lots of places, even if they couldn’t build it in from the ground up.

Exactly!

@joel_feila:

jesus that some dystopian shit

Yeah... it's a deeply boring dystopian world. The world has been indistinguishable from Cyberpunk.

[–] [email protected] 6 points 3 days ago

jesus that some dystopian shit

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[–] [email protected] 114 points 4 days ago (3 children)

"We will never show you ads in WhatsApp. We promise". --Facebook when they bought WhatsApp and promised the previous owner not to force ads in the app...

[–] [email protected] 55 points 3 days ago (8 children)
  • provide free app at a loss

  • grow massive user base and market share

  • squeeze your userbase for every cent they're worth

Every single time. We got to solve the funding issue some how, I dont want to live in a future run by ads.

[–] [email protected] 14 points 3 days ago (3 children)

WhatsApp was not free and already had a massive user base before Facebook bought it.

Hope this will turn people to alternatives.

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[–] [email protected] 10 points 3 days ago* (last edited 3 days ago)

It's not very easy to solve the issue of infinite growth in a world with finite resources. The fundamental issue is that it's just not physically possible, but they keep trying. Either we continue this cycle and eventually destroy the planet irreversibly, or we acknowledge that maybe money isn't everything, and that maybe [the vast majority of] people aren't inherently egoitistical monsters, and we move on to different systems.

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[–] [email protected] 142 points 4 days ago (1 children)
[–] [email protected] 47 points 4 days ago (12 children)

Only if you donate. Otherwise bad news, Signal.

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[–] [email protected] 25 points 3 days ago (2 children)

Repeat after me.... "Enshitification"!

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[–] [email protected] 87 points 4 days ago (8 children)

If thats not a reason to switch to Signal what is.

But people just suck it up anyway, they did when reddit gone to shit, they did when Amazon startes showing ads even tho when you were paying, they did when Netflix disallowed sharing and you had to pay extra.

People just suck up whatever is thrown at them and are fucking stupid.

We cant have nice things, because companies will greed and if users dont react and cancel the shit out of them they and others will continue to press more moneyjuice out of people.

[–] [email protected] 29 points 4 days ago

Sheep don't know they are being slaughtered. We're the digital 1% and we can't make the sheep wake up.

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[–] [email protected] 15 points 3 days ago

the channels you follow

I knew they would use that info for targeted advertising

It's Facebook 101, let the users themselves tell you what they like

[–] [email protected] 42 points 4 days ago (17 children)

I'm forced to use WhatsApp chat so I keep it installed begrudgingly. But who the fuck is using WhatsApp stories?

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[–] [email protected] 20 points 3 days ago

This is such great news! More ammo to use when trying to convince friends and family to move away from WhatsApp

[–] [email protected] 2 points 2 days ago

Soon: WhatsApp revanced

[–] [email protected] 6 points 2 days ago

Doctorow is always right.

[–] [email protected] 9 points 3 days ago* (last edited 2 days ago)

i use none of these features.

i'm glad they are not as invasive as i thought, but they will definetly be making them worse over time.

[–] [email protected] 13 points 3 days ago (3 children)

WhatsApp getting ads is great news! WhatsApp, and any other meta/facebook/for-profit-social-network will never be a good product. Therefore, the second best alternative is for it to be as bad as possible, so people finally change to worthy alternatives.

What is the alternative here? Don't know, perhaps Signal, though the devs are not welcoming at all. The UI is absolute shit. Looks like UI for old people, huge margins and empty space. My screen fits like 3 chats. A compact theme would take a few hours to create and vastly improve the product, but ya..

[–] [email protected] 12 points 3 days ago* (last edited 3 days ago) (2 children)

My Signal screen fits 8 chats, and looks simliar to any other messenger I've used. It's a messenger app and the UI shows messages. I wouldn't want it to show anything else.

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[–] [email protected] 10 points 3 days ago

Signal? Dude, I don't want nonstop getting updates about the war plans of the Trump administration ;-)

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[–] [email protected] 35 points 4 days ago (5 children)

I wished Whatsapp wasn't a thing so much. There are so many so much better apps. Signal is so much better and it would work fine for the vast majority of people.

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[–] [email protected] 29 points 4 days ago

Facebook shit gonna do facebook shit

[–] [email protected] 40 points 4 days ago (6 children)

Hopefully this helps people move off of WhatsApp to Signal or something else.

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[–] [email protected] 3 points 2 days ago (2 children)

The problem is there are very few alternatives that will work for grandma and her friends, especially open source alternatives. This is why WhatsApp and LINE are stupidly popular.

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[–] [email protected] 10 points 3 days ago (4 children)

People are going to use whatever the majority use.

I need to ude WhatsApp when i travel to countries egere it's widely adopted. Just like I need tocuse Facebook if I want to partake in group chats with friends.

They're just too big. How is anything else supposed to take off? Just gradually maybe.

So maybe Signal will get there in a few years? What's itd adoption rate since it was created?

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[–] [email protected] 20 points 3 days ago

I literally just got my senior citizen dad off Skype and over to WhatsApp like 2 years ago... Ain't no way I can get him over to signal

[–] [email protected] 14 points 3 days ago* (last edited 3 days ago) (1 children)

I hope Signal does this too!

- no one ever.

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[–] [email protected] 7 points 3 days ago (1 children)
[–] [email protected] 5 points 3 days ago

OH whatsSNAP

[–] [email protected] 26 points 4 days ago (1 children)

Meta has been running ads claiming no one can read your WhatsApp messages, including them. For some reason, I'm not 100% sure about this. It's hard to imagine they can resist grabbing all that data for their AI somehow.

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[–] [email protected] 7 points 3 days ago (2 children)

Never used it for personal ends. But I'm curious to see if all the companies using as a work tool will divert from it.

Signal.

And IF I learn how to run Jammi, it will be my default communication application.

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[–] [email protected] 5 points 3 days ago

Explains why I've started seeing ads for WhatsApp, which was really bizarre

[–] [email protected] 15 points 3 days ago (6 children)

I forgot WhatsApp existed.

Guess its shittier now.

Mhm. Yup.

[–] [email protected] 22 points 3 days ago

It's the go-to messagging app in my country for historical reasons.

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