Given that lemmy is an OSS project and decentralized, it draws a lot of people with knowledge and resources. You could easily host your own instance for your friends, to have them connect to other instances. And i think there are enough people in these communities that have some left over server resources to host their own instances.
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There already is a question similar to this. You can find lots of ideas there :)
For people putting their time and hardware on the line for something like this there's a few orgs we could look at as guidance, someone already mentioned Wikipedia collecting donations, they also open up to volunteers to to maintain the site.
There's also the Blender Foundation. They make a FOSS 3D software with no royalties, no payments to use, no subscriptions, anything you create is yours to do with as you please. They are funded through donations big and small, but they also foster an extremely active community, making tutorials, creating plug-ins and addons often for free or super cheap (especially compared to paid software), and officially support various plug-ins made by the community. Because blender doesn't have an explicit profit motive, the last few years since their 2.8x releases and into the 3.x era has made huge developments across their program that other paid 3d animation software companies are picking up and adding to their platforms.
Really nice merch, with small logos on. Think how the LTT stealth stuff is.
I know some people love merch but I've never really seen the appeal. If I want to support something I like I would rather purchase their media (artist) or donate directly if they have that option.
I do agree though if there is merch, I would vote for smaller logos.
I know that it is not a popular topic in 2023 but a blockchain currency that allows users to 'award' posts/comments (similar to tipping in /r/dogecoin days) could provide instance owners with a source of income by taking a small portion of tips on their server.
Such a system would likely scale alongside user activity (read server load) and would encourage higher quality content. Would love to hear peoples thoughts on this.
You can always have paid-access Lemmy servers
It's literally all donated
I bought a server for about 100 a year... With my whopping 2 users... It's overkill... So... My comment is a wasted way of saying idunno