So... on strategies for explaining to normies, a personal story often grabs people more than dry facts, so you could focus on the narrative of Eliezer trying big idea, failing or giving up, and moving on to bigger ideas before repeating (stock bot to seed AI to AI programming language to AI safety to shut down all AI)? You'll need the wayback machine, but it is a simple narrative with a clear pattern?
Or you could focus on the narrative arc of someone that previously bought into less wrong? I don't volunteer, but maybe someone else would be willing to take that kind of attention?
I took a stab at both approaches here: https://awful.systems/comment/6885617