Step 1 - see it as a company.
Step 1.1 - they WILL sell your data as soon as they have an excuse to.
Step 3 - fill in forms with neighbour's or dead cat's details.
It was obvious from day ONE that this is how it was going to go. Because data=$$$
Everything about privacy (the confidentiality pillar of security) -- but not restricted to infosec. Offline privacy is also relevant here.
Step 1 - see it as a company.
Step 1.1 - they WILL sell your data as soon as they have an excuse to.
Step 3 - fill in forms with neighbour's or dead cat's details.
It was obvious from day ONE that this is how it was going to go. Because data=$$$