Technology

Point taken. But I think bringing profits into it just makes things even more clear. Profit margins on film were as high as 80% for Kodak at times. I doubt any digital camera based company is making anything close to those kind of margins. Bringing people away from film cameras was definitely not in their best interest, but they did make digital cameras too, only beaten to the market by two years by Fuji Film (1991 vs 1989). They kind of even still do make digital cameras apparently? No idea how much involvement they have with them, but their branding is at least on them. Even if they had been more successful in digital cameras they would have needed a massive downsizing and shuttering of most of their chemical based jobs in Rochester, NY and other places. I think a transition to pharmaceuticals or other ways to leverage their core chemical manufacturing business would have made more sense, which they kind of tried too by purchasing at least one pharmaceutical company, but not very successful either. I think a lot went wrong at Kodak, but I don't think leaning even more heavily into digital photography would have saved them, and pushing in that direction certainly wouldn't have looked too appealing at the time given their massive monopoly and profits in film.

Now, yeah they would, but that would have required giving up the massive profits they were still making at the time just to become a less valuable company faster. Past shareholders don't care about future shareholders after all.

Would they?

It takes 8 years of being a 3.71B company to make the money of just that one single year of being a 30B company. Now, if the next year after that peak were 26B, then there's another 7 years. Just two years at their peak is better than 15 years at 3.71B. Now do that area under the curve for 30 years. Yes, it is down to near zero now; but it was so high in the past that it would take a very long time at 0 profit to make up for it.

Also, I had a digital camera in 2001. They absolutely sucked and were only fun for nerds like me. They did not replace the film camera I had. So Kodak could have focused on selling a niche product that people wouldn't have wanted for 15 years or ignored a very long term future profit to make a shitload then.