this post was submitted on 17 Jan 2025
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Chinese social media app RedNote, known in China as Xiaohongshu, gained nearly 3 million U.S. users in one day earlier this week as a flood of self-proclaimed "TikTok Refugees" joined, according to new data from analytics firm Similarweb.

The Chinese-language app had about 3.4 million daily active users across both iOS and Android devices in the United States as of Monday, up from fewer than 700,000 the day prior, and around 300,000 the week prior, according to the Similarweb estimate.

The influx of users has been driven by a looming U.S. ban on TikTok, used by 170 million Americans, on national security concerns.

The data suggests an even larger shift to RedNote by U.S. users this week than was previously known, explaining its dramatic rise to the top of U.S. app store download rankings. Reuters reported on Tuesday that more than 700,000 new users had joined the app in only two days.

Meanwhile, U.S. usage of TikTok declined ahead of the ban, down 2.1% week over week to about 82.2 million daily active users, Similarweb said.

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[–] [email protected] 47 points 6 days ago (6 children)

This is the first time americans are talking directly to chinese people en masse like this, no? The state department must be scrambling to get things in order. I don't think they expected the ban to backfire this bad lol

Wonder how long it'll last before it's closed off.

[–] [email protected] 36 points 6 days ago (7 children)

For many Chinese, this is also their first time talking to Americans. There are a ton of stories of them asking us if school shootings and medical bankruptcy are real or if it is just CCP anti-US propaganda. It is gut wrenching when we have to tell them that all the terrible things they have heard about the US are not only true, but worse than they imagine

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[–] ayyy 12 points 6 days ago

If you asked an American if we use child labor they would say “of course not!” but we keep mysteriously finding kids in meat packing plants and auto manufacturing plants and farms and….

My point is that just because the average citizen doesn’t know about bad things doesn’t make the bad things non-existent.

[–] [email protected] 11 points 6 days ago (5 children)

Now I don't know what to believe.

I guess I should look at all the foreigners who think the US is some lawless wasteland and not be surprised Americans have similar misconceptions about other nations.

[–] [email protected] 24 points 6 days ago

Chinese Rednote users actually seem to have a relatively utopian view of the US. I'm seeing alot of posts asking if it's true that most Americans can afford to own a house and being corrected by americans in the comments; stuff like that.

Also they really like Luigi Mangione lol, even before americans came into the app.

[–] [email protected] 8 points 6 days ago (3 children)

When you consider the school shootings, mass shootings, insane medical debt, and the fact that we have 8x the traffic fatality rate per capita of many developed nations, etc, I don't blame people for seeing the US as being a lawless dumpster fire.

If you disagree, next time you are out driving try to estimate how many drivers actually follow the law (drive below the speed limit, stop at crosswalks, slow down even more when visibility is poor or there are pedestrians or children nearby, etc).

Also, how many people drive small cars that are cleaner and safer for our communities vs giant Wankpanzers? People who are willing to make our cities more polluted and more dangerous for everyone overall just to make themselves slightly safer are morally bankrupt even if they technically follow the law they don't value the spirit of the law.

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[–] [email protected] 22 points 6 days ago

Not for me but seems like a win overall? People are generally far less willing to hurt/fight people they know well compared to some nebulous concept of a nation. If American and Chinese people get to know eachother in a social setting it can only be a good thing.

[–] [email protected] 26 points 6 days ago (1 children)

The fear is ridiculous. Yes it's somewhat sanitised, all social media is sanitised. Shit even on lemmy large instances are going to remove a video of me showing how to inject heroin or, for a more moderate thing, explain how trans people can DIY hormones.

It is good when people from different cultures share stuff. It is good when state barriers break down and people see how we're all so similar at the end of the day.

[–] [email protected] 11 points 6 days ago

Yes it’s somewhat sanitised, all social media is sanitised.

And it's all sanitized for good reason - the closest places to unsanitized, such as freespeechextremist, are literally just spambots, molesters, troll neo-nazis and people mechanically incapable of holding a conversation without bursting into nonsense screeds in all caps. Effectively, just the people no-one else wants to talk to.

As for the RedNote sanitizing, some of the ones I've seen newcomers getting tripped up on are rules which would make our local social media better. They seem aimed at countering grifters/influencers, sexualization for popularity (not being a prude, rather, there are plenty of other places for that content) and similar negative trends associated with TikTok.

[–] [email protected] 21 points 6 days ago (1 children)

Looks like they're starting to geolock some users, so americans mostly see posts/comments made from the US

Can't people just not be racist

[–] [email protected] 21 points 6 days ago

At least the chuds are screeching though lol

[–] [email protected] 20 points 6 days ago (1 children)
[–] [email protected] 6 points 6 days ago (4 children)

Just so you know, PRC is not a very inclusive place. Have a look at this article for more info.

[–] [email protected] 14 points 6 days ago* (last edited 6 days ago)

Yeah they have a long way to go like most of the world; wish they'd just copy Cuba and the GDR on that.

Also you'd be better served with a specific documentary like this one instead of just lazily linking to wikipedia.

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[–] [email protected] 12 points 6 days ago (1 children)

DON’T 👏 INSTALL 👏 小红书 — It gave me third degree Havana syndrome, which my health insurance won’t cover.

[–] [email protected] 13 points 6 days ago

If the CIA agents in Havana don't get Cuban healthcare benefits, they should just quit.

[–] [email protected] 8 points 6 days ago

Isn't that similar to how Americans and Russians were interested in knowing more about each other during Cold War?

[–] [email protected] 12 points 6 days ago (1 children)

Honestly since I've learned about how the Chinese people seem to be taking it and really like the interaction with "us" I've been more interested in checking out weibo. That seems more similar to this and is more about communicating instead of pictures and videos of specific topics.

Just can't make an account for some reason lol keep getting errors in Chinese even though I'm using the international site lol

[–] [email protected] 10 points 6 days ago

Yeah seems like Rednote is specifically centered around lifestyle and art while Weibo and Baidu are for general use

[–] [email protected] 12 points 6 days ago (1 children)

The saddest downvotes are the “shoot the messenger” downvotes. I find this fact inconvenient so

[–] [email protected] 6 points 6 days ago

i need to figure out how to make the rick & morty "your boos mean nothing to me; i've seen what makes you cheer" meme more accessible somehow for this exact reason. lol

[–] [email protected] 4 points 5 days ago (1 children)

US people once again realizing that they are not the center of the world

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