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Some supermarket brands are made by the same factories as the original ones, the difference is mostly marketing.
By the way, this is similar to Amazon analyzing the most profitable products from their partner merchants and creating their own "basic" version to take the market. But people don't seem as scandalized when supermarket do it.
I'm guessing you're French based on your instance. I had a friend many moons ago that worked at a processing plant where they packaged the William Saurin stuff (cassoulet, etc). At some point during the batch process once they reached the quota for the branded batch, they literally just switched the label roll to the Lidl ones and kept going with the exact same food.
Of course there's no way to really know which products are like this and which are made with nasty cheap ingredients.
Here in the UK the perception of the value of own-label products is mixed where some are cheap but rubbish quality (Waitrose Essential Bagels) and others that are as good quality as the big brands (Tesco Bagel v ~~American Bagel Co.~~. The New York Bakery Co.) but way cheaper.
However, there does seem to be something happening where good value own-label products are disappearing through more shelf space being given to big brands and displacing own-label equivalents.
I use sensitive toothpaste and I usually buy the stuff several tubes at once. The big brand is Sensodyne which is good but at £5.75/75ml (Tesco) is expensive. The Tesco brand which was as good was way cheaper at around £1 making it far better value for money.
But here's the issue, the big brands can't compete with the quality and value of own-label products on pricing. Across three of the largest supermarkets (Aldi, Lidl, Tesco) the own-label sensitive toothpaste has disappeared with more shelf space being allocated to Sensodyne. All recently at the same time.
Any pictures of the bagels? I’m pretty curious what a UK definition of a good bagel involves.
I got the name wrong instead of The New York Bagel Co.
Whether they are any good by comparison to a top end Bagel product I don't honestly know. But out of those available generally at UK supermarkets they are the nicest.
That’s an interesting one. In the US I haven’t found a store brand that was the same as Sensodyne. They’re all crap here comparatively.
Is it 1985? How am I reading this title right now?
It does sound odd, but I read it as "things used to be cheaper on the internet".
I've never bought groceries on the internet, but a good example is household products
Compare the price of, for example, drain cleaner, coffee machine descaler, dish soap, sponges etc etc
They're far cheaper to buy in a supermarket than from Amazon or anywhere online now. Online retailers have been jacking up prices for a decade, whereas supermarkets have been trying to keep them down
I’m not sure that you and I read the same article
Logistics hell. That's why huge franchises need to split.
Is “home brand” an Australian term? I’ve never heard store brands or private labels called that
Yes, I think it's the house brand of one of the two big chains, Coles and Woolworths
I think in the UK it'd be the "own brand" - very much conveys the same idea of the brand belonging to the store https://dictionary.cambridge.org/dictionary/english/own-brand
I’m in the U.S. as well, but the term “home brand” was immediately clear to me.
EDIT: We definitely have the terms “House Brand” and “House label” here.