Why did they all go for the swipe model? That vastly reduced the size of their customer market while splitting that reduced market across several apps.
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There are ways to fix the issue, but it wouldn't be 'profitable'. It probably could not be run as a for-profit company. It would also necessarily be deeply intrusive; there's no way to beat some of the problems that make dating apps such a pain in the ass without also giving up a lot of privacy to the company running the app.
You've got a couple of issues going on. First, women--and some men--end up getting harassed on these platforms. Related to that, you have people using them that simply aren't safe, such as people convicted of violent crimes and sexual assaults. Second, you have a number of people using them to cheat on existing partners. Third, catfishing and scams. Fourth, the profit motive of the company means that they aren't really interested in seeing you finding a partner at all.
For starters, you'd need to have a system that required your real name, and would require verification on the order of opening a bank account built into it. (Yes, that means that you'd need really strong security.) They would need to run background checks, and look for things like criminal history, and searching tax records to make sure that you weren't filing taxes jointly. It would also forcibly populate fields about e.g. how many children you have. You'd likely need to set it up with geolocation (both GPS and WiFi); trying to use a VPN or any other privacy-centric processes running would prevent the app from functioning.
Rather than subscriptions, you pay a single fee up-front, and activate/de-activate your account as desired.
For harassment/catfishing/scams/paid sex work, etc., you could create a reporting system that would result in permanent bans for anyone found to be engaging in those behaviors. You'd likely need to also have systems in place and warnings against moving conversations to other platforms (e-mail, texting, etc.), so that harassing and scammy messages could get reported easily. Catfishing would be much more difficult if accounts were linked to your real identity.
This is just kind of brainstorming. As I said, there are ways around all of the issues that people have with apps, if they're serious about meeting people. You can't fix hook-up culture per se; someone can lie to you just as easily IRL as they can on an app. But you can at least remove the worst trash from apps.
you have people using them that simply aren’t safe
i feel like it would be better to describe them as potentially dangerous or violate, rather than "not safe" as that's a little weird IMO. Maybe you're talking about how people convicted of violent sexual crimes get violently criminalized on dating apps though lol.
Second, you have a number of people using them to cheat on existing partners.
i feel like this isn't really a problem, seems like it would be at least somewhat expected to me lmao. I'm also not really sure why it would matter, other than the dating base is probably shitty, but i hear it doesn't exist anyway so.
(Yes, that means that you’d need really strong security.)
actually it doesn't it just means you need to pretend that you have strong security, until your database gets hacked and leaked, and then you actually improve the security before the government bonks you on the head. (this one was just a shitpost)
You’d likely need to also have systems in place and warnings against moving conversations to other platforms (e-mail, texting, etc.), so that harassing and scammy messages could get reported easily.
a good solution for this one is to make the on platform chat not fucking awful. I can't imagine any of these dating apps have good chat platforms built in. That or maybe partner with something more universal?
Met my now-wife on Bumble in 2019, but I have a feeling it peaked around that time based on all the stories I've heard.
Might have to do with commodifying relationships, but who am I to guess 🙃
Has anyone tried Facebook dating?
And before anyone says its Facebook, yes I know. I'm just wondering how it compares.
Meeting people via clubs, activities, and friendships is the key to success these days.