There are 7.9 billion people in the world. Only 5.4 billion have any level of internet access. This includes people living in China where Facebook is banned. 3 billion is such a high percentage of all possible facebook users that I have to assume the numbers aren't all that accurate. Maybe "active" just means they haven't deactivated their account? Or maybe they consider bots to be people?
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Sounds like inflated numbers tbh
IMHO popular culture is not popular because it's the best, it's because of some combination of corruption and being the "lowest common denominator". Popular culture is cultural detritus and Facebook is a prime representation of it.
I own Meta shares have not used FB for 15 years or more. The shares have done well for me.
FB is excellent at leveraging peoples ignorance and haziness.
It's worth remembering Meta (Facebook at the time) spent a lot of money making it free to use Facebook on data plans across the world.
Meme groups (specially Latin American) :)
Facebook marketplace primarily for anyone I know that still uses it. Also people having messenger as their sms app and not knowing the difference or using their Facebook account to sign into every other website and games. Don't forget every Instagram and WhatsApp user is pressured to link their accounts too. Meta makes parasites seem friendly and helpful 🙃
Messenger no longer integrates SMS. It was dropped some time last year or even earlier.
Yes i am a "monthly" user of facebook. I log on about once a month as the strata for my building foes basically everything through facebook.
I look at it like internet explorer a few years ago, it has its claws in everything and its just easier to keep using than for people to find an alternative that satisfys everyone.
Where's reddit?
It would be number 17, but the list only goes to 15.
Several of the services listed on this graph are not social media.
A lot of the ones you're probably thinking of have a useless "stories"-like feature now, which qualifies them as social media.
Man, I sure miss the days when "social" meant you socialized. Now it's all just "Look at me, look at me! Validate me!". I realized reading through this thread that I hate what the internet has become, and if the internet is a window into our society, then I guess I hate society too. I never imagined I'd become a misanthrope.
There really isn't a replacement for local stuff.
Nextdoor exists but it's not really any better since it's still a proprietary walled garden.
It's weird how much the media still cover twitter, given how increasingly niche it's become.
Also seems quite high. I did a google and apparently it's half the number and closer to 300 million.
Most folks never bother to delete their accounts, and it’s now one of the older social networks. It was also popular at one time among GenX, who got their Boomer parents to sign up so they could keep contact with their grandkids remotely.
There are far fewer Boomers on TikTok, and many GenX’rs have simply given up on trying to remain in contact with anyone they actually know.