4k60 fps = 0.50$ per minute RAW format = 0.05$ per photo Unlocking focal length adjustment on the lens : 29.99$
Get ready guys :)
this post was submitted on 29 Nov 2023
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What is this....
What the fuck
lowkey, I'm fine with this cuz like who needs this function?
People who need 800 perfectly lined up yearbook photos or employee directory photos.
Lots of people would love this feature. Prints and frames come in all sorts of different ratios, and it's handy to know your composition will sit perfectly within those ratios.
You actually make a good point, i would love to try out shooting with wide aspect ratios
paid firmware updates... wow
Pretty sure Panasonic have done these too. I picked up a G9 a while back and there are paid firmware updates to shoot in log
And I thought BMW were ridiculous when they offered heated seat functionality for a monthly subscription...
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There are just two insightful comments on the PetaPixel article:
Allen Mac:
It's likely due to patent issues - patent trolls demanding outrageous loyalties for using their ideas.
Mick:
100%, I guess they’ve got some large corporate client who has asked for this feature, so they’ve done a deal with the patent owners and offered it as the patent licensing fees they wanted, plus development costs. I doubt Sony is making a profit on this feature, they’re doing it to sell more cameras.
That would make a lot of sense. I hope it is the case and not just milking it. On a body that expensive adding upcharged soft/firmware without a good cause is repulsive. Sony took a huge share of the market by dropping FF mirrorless, but with their competitors showing up ready to fight I don't think they can afford to pull this stuff off unless they get into a cabal together...
A patent makes no sense here, an overlay on a screen is something computers have done for decades. I certainly can't imagine how anyone could have a patent for something done by the bespoke hardware of each camera manufacturer.
You'd be amazed at the ridiculousness of patents. Apple has a patent for detecting phone numbers in text.
Meh, every time there's a company that makes a greedy or stupid move there's someone to comment "it's probably because of patents", but it's almost never the case.
Sometimes companies are just greedy.
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Gimmie a ruler and a sharpie and I'll do it for free
Yup. Screenprotectors are cheaper than this shit update. Although if Sony hears that you may be forced to use viewfinder if they detect an aftermarket screen guard, and disable your screen
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pre printed gridlined screen protectors should be a thing. not like there are that many different screen sizes to have to account for
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We used thin painters tape on our studio monitors.
Yeah I was like there must be a practical solution for a lot of situations too, but I understand the astonishment.
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Someone will crack the firmware and offer a hacked version shortly after this rolls out.
They won't.
If people could hack the firmware of these companies they would've done it by now, but no one has.
Except the old Magic Lantern one from decades ago.
It’s been done for Sony cameras a while back. One of the tools that lets you get into the camera’s firmware is Sony-PMCA-RE. As far as I know this is not the only one either.
It’s not a powerful as a Magic Lantern, but that’s not the point, which is that camera firmware hacks are still going on.
As long as there is a reason and motivation someone will figure it out.
Well no one has figured it out since they stopped supporting the playmemories store in cameras.
$150 for a magic lantern feature from 10 years ago lol
Cool, now I know for a fact I will never bother with a Sony camera.
Good luck finding a company that doesnt sell certain features.
and so it starts. subscription camera ownership.
Saddest part is some idiots will pay the money.
How much for the grip warmer?
Seems like a reasonable charge for a very niche modification that less than 1% users would ever consider using.
They tried this before, and gave up on it.
https://www.playmemoriescameraapps.com/portal/
BMW had to back down on the heated seat subscription foolishness.
Vote with your wallets, people.
My 6d mk1 with magic lantern could do this.
don't you guys just leave some space then crop and tilt?
bruh camera DLC fuck off sony
Sony used to charge $9.99 for a time-lapse setting.
Sony better reverse this decision or own up that it’s a one off and will never happen again. I’ve been loyal to Emount for years, have about 15k worth of bodies and lenses. If they continue, I’ll selling it all and switching.
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Coming soon - A7 screen protectors with various grid patterns
Any guesses on how long before they realize this is a bad idea and walks it back?
They’ve been doing this bullshit with like the Timelapse app. It’s Sony garbage.
This story has been bugging me for a bit because it's being told by people who have no clue what they're talking about. They're not in this specific part of the industry and they have these hot takes that are wildly uninformed.
First, this update is not for you. This is almost exclusively firmware designed for volume school portrait studios e.g. Lifetouch. $150 to update a camera is nothing compared to the time in post that custom gridlines will save. I would even wager Sony was directly asked by these companies to do this and they were like "okay but we're going to charge you."
So, you have to understand how school portrait software works. You go to a school, shoot 500 something kids against a green screen, good to go, right? No. At some point you throw those photos into cropping software (usually provided by your lab) to get all the heads in the right spot and the right size. And the cropping software has these little ovals where you're supposed to put the head and lines for the shoulders. Cool, right? Well it's a ton of work if your photos are all different, someone has to go in and adjust that after the fact. And yeah, the existing grids can more or less get you there, but with custom grids you're certain when you take the shot. They're also helpful in this specific industry because the people taking these photos aren't usually good at photography, so you can't really trust their eye anyway. Certainly not across hundreds of different people. I've been shooting for nearly 20 years and I don't think I could even be that consistent.
Anyways, how did we used to solve this problem? Viewfinder masking!
So this company would hook you up with an updated camera (like on your 5D or more likely a Rebel, in this type of photography) that had a custom grid line that was exactly what you needed it to be. And it cost something like $200.
So sony's solution is a) cheaper and b) more flexible than what the industry has been doing for the last 30 years. The exact opposite of what most people are complaining about.
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