this post was submitted on 04 Mar 2024
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cross-posted from: https://mstdn.social/users/tekkie/statuses/112037167186333009

Image description: Installation progress bar running for software upgrade of the Under Armour running shoes


(Originally published earlier today on mstdn.social)

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[–] [email protected] 36 points 5 months ago (1 children)

Based on no investigation, I would guess this is a running shoe. The app will track steps, distance, pace, mile times... all the stats joggers care about. Yes, there are apps to do all of this anyway, but I would assume with these shoes, you get much more accurate stats. There's certainly no way UA has this in every shoe, and the people paying however many hundreds of dollars for these shoes are doing it specifically because of this feature. This isn't Internet is shit, this is UA making a useful product for a smaller market base.