this post was submitted on 12 Jul 2023
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NVIDIA not seeding GeForce RTX 4060 Ti 16GB for reviews, AIBs hesitant to participate as well - VideoCardz.com (videocardz.com)
submitted 1 year ago by Jefe to c/[email protected]
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[–] themoonisacheese 13 points 1 year ago (2 children)

They might decide to seed review units to fewer reviewers for any reason, but in the past every time they've had reviews embargo'ed until release, the card was trash. This makes sense really, if the card is good then you want people to read a review, be excited and buy a card. But if the card is bad, you want people to remain excited, buy it on release before looking at reviews.

To me, this screams that Nvidia thinks their card isn't really a compelling offering at that price point, and that reviews would point this out and negatively impact sales. Of course once the card is out you can't control reviews, so the embargo gets set at release (the reviewers still get cards early but can't talk about it).

[–] [email protected] 17 points 1 year ago (2 children)

This is definitely a PR thing. The 4060 Ti was universally panned, as was the 4060. They aren't seeding units to reviewers this time around because they know that 90% of the review is going to be pointing out that the extra 8GB of ram doesn't help a card with the same memory bandwidth as a GTX 780.

[–] [email protected] 3 points 1 year ago

I think this is the context I was missing. I haven't followed hardware developments closely enough to know that the 4060 series had a history of poor price/performance, or to extrapolate that to the likely implications here. Thanks for catching me up.

[–] [email protected] 9 points 1 year ago (1 children)

From what I read on released specs, it's pretty underwhelming for the price especially compared to the previous gen

[–] [email protected] 6 points 1 year ago

That single quote could basically capture this entire generation.

Praying that intel can actually drive more competition and make GPUs exciting again