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this post was submitted on 23 Jan 2024
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Technology
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I don't get why HP continues selling in the consumer market if they are struggling so much to make a profit.It seems like they are trying to force a business model on the wider market that doesn't work.
The subscription model makes more sense in the B2B world where companies just want fixed costs without doing too much shopping around (for things like printer cartridges anyway).
Maybe they think there's a large untapped market for home businesses, but I don't think there are a lot that need to print frequently
Because this is the HP that's focused on consumers, that's their business. The enterprise segment was spun off in to Hewlett Packard Enterprise. They do have commercial printers, but it's not that much larger of a business for them than home printer, from what I can gather.