Asklemmy

43138 readers

1720 users here now

A loosely moderated place to ask open-ended questions

Search asklemmy 🔍

If your post meets the following criteria, it's welcome here!

Open-ended question
Not offensive: at this point, we do not have the bandwidth to moderate overtly political discussions. Assume best intent and be excellent to each other.
Not regarding using or support for Lemmy: context, see the list of support communities and tools for finding communities below
Not ad nauseam inducing: please make sure it is a question that would be new to most members
An actual topic of discussion

Looking for support?

Looking for a community?

Lemmyverse: community search
sub.rehab: maps old subreddits to fediverse options, marks official as such
[email protected]: a community for finding communities

~Icon~ ~by~ ~@Double_[email protected]~

founded 5 years ago

MODERATORS

[email protected]

164

What was the last time you clicked on an ad? (lemmy.blahaj.zone)

submitted 7 months ago by [email protected] to c/[email protected]

99 comments fedilink hide all child comments

I think as a child I got viruses from one of the ads, you know, the ones would put on the side of the site. We had to call in a guy, to clean parents' computer. I felt really guilty and never touched those ads again.

So Google's and Meta's main business are ads. And recently I felt confused. Do people click on ads? Don't these ads feel phishy to them?

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 23 points 7 months ago

I have a slight amount of knowledge about it, having been heavily involved in watching ad campaigns' performance from the advertiser's side from time to time.

Personally I believe that there's a ton of internet advertising that does effectively nothing except take money from companies with too much of it, and subsidize internet services so they can keep providing things to users for free (which, honestly, isn't the worst thing in the world.)

My specific observations which came with a decent amount of data behind them, are:

Google search ads, and similar ads that are being shown to people right at the instant they are looking for the thing the ad is for, people click on and sometimes buy the thing.
Ads that are randomly shown to people, even tracking-pixel ads for people who have already visited your web site or whatever, do basically nothing in terms of directly driving conversions. They may have some positive impact on brand recognition and building legitimacy of the brand, but personally I'm a little skeptical that it's worth it.
Pretty much the only clicks you get from randomly-displayed ads -- especially from dopamine-machine networks like Facebook -- are people accidentally clicking on them who immediately navigate back away. Like, 99% for random web site ads, and 99.9% for dopamine-machine ads.
Genuine social media presence is free and is effective.