Moreover, “deep work” is a bullshit claim. Working solo long sessions without communicating is not an indication of… anything, really. The moment “deep work” becomes a trend, some idiot will start measuring it, making it yet another counterproductive way to torture people.

Measure business outcomes and implement changes that don’t fall victims to Goodhart’s law. If a director can think of a way to game a measure, workers will think of ten.