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Players still don't feel "comfortable" with game subscription services, says Ubisoft+ boss
(www.rockpapershotgun.com)
this post was submitted on 16 Jan 2024
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Signs of a weak CEO - blame the customer.
Make subscriptions better. And customers will come.
But right now, Ubisoft+ has so little value. All their games ends up being $5-10 at some point, and often get released missing features from other ports, while finding ways to add micro transactions.
let me posit to you the thought that there is no price of subscription that can currently pay for the cost of development, as well as satisfy the customer as a good price.
Microsoft can get away with this because Microsoft Office and Azure are paying the cost of development for now. The music industry has been wrecked by this with the vast majority of artists (who aren't beyonce) that used to be able to make a living out of cd/digital sales can't even make enough to cover the cost of production. Movie/TV is currently in the process of finding out that ten bucks a month can't pay for all of tv and movies production.
There is no subscription price that consumers will pay, that will pay for the costs of making everything the industry does.
Exactly. 1 game is 70 dollars now. That's 7 months of 10/month, or 1.4ish games a year really is what you paid for. Except subscribers want more and more, meaning if only that many They would never use it. So without a massive amount of subscribers then the subscription is useless, and that's what they're faced with
Remember MMORPGs? The whole F2P garbage eventually killed subscription games. Not because they cost money, but because eventually you'd expected them to a) add micro transactions anyway and b) eventually go F2P too. It was a bit of a self fulfilling prophecy at some point.
And of course I'm not going to trust Ubisoft of all companies with shit like this. They're about as fucked in the head as EA is. Rotten companies that need to just die.