this post was submitted on 04 Jan 2024
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Not really a win for the casual web user - What Google will stop doing is selling web ads targeted to individual users’ browsing habits, and its Chrome browser will no longer allow cookies that collect that data for the means of selling to third party advertisers.
Meanwhile, Google will still track and target users on mobile devices, and it will still target ads to users based on their behavior on its own platforms, which make up the majority of its revenue and won’t be affected by the change.
Ad companies that rely on cookies will simply have to find another way to target users.
Aka pay google instead of getting that info for free
that sounds a lot like unfair competition, to a degree that it is highly illegal in most countries.
Only where non-corrupt politicians agree to enforce the law.
So. Yknow.
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Chromium is open source but isn’t chrome a closed source down stream project? Kinda like how Google’s RCS is in no way open despite all their BS ads bitching about iMessage?
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Privacy Sandbox so the privacy doesn't get out. 😃
Well that decreases the total tracking Chrome web users would be exposed to. Google would track the same, third parties would track less. If third party ad networks weren't total pieces of shit that leak private data all over the place including to data brokers, I'd have a bigger problem with it. Right now, in a sort of a fucked up way, it's a net positive.
Killing 3rd party cookies is good, but doing it in a way that drives business to Google Ad Services seems like a textbook case of anticompetitive behavior to me. I wonder what makes them think they can get away with it. Or maybe they don't think they can but they're grasping at straws to keep their money printing machine operational.
That part:
There doesn't seem to be any pushback for keeping third party cookies, just the "Privacy Sandbox" is not a better solution by any means.