this post was submitted on 12 Jun 2023
302 points (99.7% liked)
Technology
1928 readers
7 users here now
Rumors, happenings, and innovations in the technology sphere. If it's technological news, it probably belongs here.
Subcommunities on Beehaw:
This community's icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
There seems to be a misconception by a lot of corporates that shoving ads down users throats will make the users want what is advertised.
Personally, I go out of my way to avoid anything that are shown to me intrusively.
The reality is that ads work. That's why they even exist and companies pay so much for them. The safest way to not be influenced by them is to not see them.
Block them, skip them, use ad free media
Corporations haven't been paying millions for superbowl ads on a misconception. Ads work. Obviously.
I think it just depends on how it is served. If it is something non-organic, like shoved in between every other post it would have a negative effect.
Superbowl ads work because people are willing to watch it. It's part of the game and made to entertain. But when's the last time you actually bought something advertised on the Superbowl ads?
I don't think there are a lot of people that enjoys an ad on a YouTube video one minute and fifteen seconds into the video you are trying to watch.