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Here is the key sentence in the article.
So, are people drinking less beer or are they drinking less piss beer? Could it be that people are having two Hazy Imperial IPA's with 8+ ABV instead of a six pack of Coors Light? I am taking this headline with a grain of salt.
EDIT: I found my glasses.
Who the hell thinks those three are premium?
If that's premium what isn't premium? Steel reserve? That's just malt Coors with different marketing. Micky's? That's just malt Miller with different marketing. 10 barrel? That bud light wearing 2010's hipster clothes.
I think we're giving these brand too much credit with the word premium.
Hey, hey, hey! Don't disrespect Mickey's.
Mickey's is good... I like steel reserve too... I also enjoy imperial IPAs.
M 👁️ L
👋 😊 ♣️
They gave it the title of premium, not the consumer. If they labeled it as waste runoff it wouldn't sell as well.
Below those are brands like keystone and Natty Bo.