this post was submitted on 24 Dec 2023
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In other words, the market is nearly saturated now, and Evernote makes its money with business people and institutions who often adhere to the "don't change a working system" principle regarding their "tools." Most of them will just keep paying if the functions are needed and already integrated.
It's a model most of these types of companies adopt sooner or later if they are for profit, and investors see the potential of this business as almost exhausted. It's: grow, establish, grip, and squeeze.
Ah yes, the good ol' extortion system: "Nice data you have here, it would be a shame if something happened to it."