this post was submitted on 11 Jun 2023
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Reddit announced new ad features on Friday (www.redditinc.com)
submitted 1 year ago by [email protected] to c/[email protected]
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“We’ve known for over a decade that people come to Reddit to talk about the products they love – take r/BuyItForLife for example, a community of over 1.5 million redditors who have been sharing recommendations and advice about their lifelong, must-have purchases since 2011. These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation”

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[–] [email protected] 3 points 1 year ago

I believe (and somewhat hope) that the n% of users leaving over this are mostly prosumers, leaving Reddit with mostly consumers. The, say, 5% of users leaving might be the ones who create >70% of the quality content the consumers browse Reddit for.

Given that Reddit relies on prosumers like them for 100% of its value, that would be a huge blow.