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The Cybertruck Must Be Huge—or It Will Dig Tesla’s Grave (www.wired.com)

submitted 11 months ago by [email protected] to c/[email protected]

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If Musk fulfils just 15 percent of Cybertruck preorders, it would equal the annual unit sales of Toyota. If the polarizing EV flops, Tesla could be in big trouble.

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[–] [email protected] 3 points 11 months ago (2 children)

I wonder if they might pull it off. Two of the things that people talk about most often, looks and the mismatch between “EV buyers” and “truck buyers”, were already known and ignored by the people who made preorders.

It doesn’t matter if you or I think the Cybertruck is ugly. The people who put down money either disagree or are willing to tolerate it.

The other major factor is cost, and there’s no way to put a positive spin on that. The Cybertruck is more expensive than people were told it would be. Right now, I see that as the biggest problem, at least as far as preorders are concerned.

[–] [email protected] 11 points 11 months ago* (last edited 11 months ago) (1 children)

Those weren't "preoders"; that was another Telsa lie that everyone repeated uncritically. People paid $100 dollars for reservations. That does not represent a firm commitment, nor the wherewithal, to purchase a 6-figure vehicle.

[–] [email protected] 7 points 11 months ago

I’ll admit, I don’t know what the legal definition of “preorder” is. I’m just using the same term used in the article.