Technology

I always thought the cyberpunk genre was a warning, not a blueprint.

Stop buying their shit.

Way ahead of you.

Companies should focus on making in-game advertising appear 'diegetic' as opposed to the low hanging fruit of inserting it like a sore thumb.

Had Ubisoft scattered a number of graffiti or town criers in Odyssey's cities talking about visiting a foreign land for less money the next few days only, where the art direction looked and felt perfectly at home in the world itself and interacting with the hooks alerted users to the promotion details, this would have been way less disgusting to players.

You didn't have players revolting when Cyberpunk's 2.0 update suddenly had characters talking about Dogtown which then hooked into trying to upsell the DLC. It fit the world and was something that could be ignored or engaged with as desired.

GTA: Online's phone calls hooking into paid or new content are another example of doing it better (though their frequency is tuned really poorly).

The problem is most publishers don't want to spend the extra time and money to fit ads into the worlds players are in. Which is dumb, as testing a really terrible UX that players will revolt on and press will cover negatively is going to shoot in the foot an initiative that would have gone much smoother with a bit of elbow grease and respect for the players.

Especially with the increase in in-game commerce I expect that we will see a spike in in-game advertising over the next few years, and with advances in generative AI that might even end up being tailored to the in game world as well much more often.

But the reactivity of the audience here means that the publishers who do a good job on limiting the degree to which moving in that direction abuses the playerbase are going to end up much better off than the ones that think dumb shit like a popup ad in the game UI during play is a good idea.

Drink verification can to proceed.

There's a blackmirror episode that touches on ads invading our lives like this

I'm pretty certain that I read a comment like this back in 2010 to 2012 on Reddit. Hell it may have been on Slashdot or Digg back in 2008.

As you've said, the only way to stop this is for everyone to stop feeding the beast. The problem is that F2P works now in 2023 as a business model, and clearly worked back in 2010 as DDO, and SW:TOR are still chugging along.

I don't think it is feasible to end these predatory practices unless one can manage to get every single government in the world to outlaw them. Good luck on that.

Didn't you guys have ads in the 20th century?

Well, for one I think we've played the sum total of what Assassin's Creed has to offer, at this point. I haven't seen Ubisoft bring anything much new or compelling to the table since... AC3? I think? I've been doing just fine without it for all these years.

IIRC there were some racing games that actually did show you real ads on billboards and pit walls and so forth, which were updated over the internet. Need For Speed: Carbon did this, I think. I'm certain there are already other similar examples, and you'll probably find them in something published by EA.

I'm all for giving the finger to the megacorporate publishers who do this, though. I have got so many fuckin' indie games in my Steam library still, many of which I haven't played much or at all, a large portion of which are great, and all of which will give me something to do other than put up with what the predatory behavior du jour is (advertisements, subscriptions, lootboxes, battle passes, microtransactions, or whatever the fuck else).

Haven’t bought an AC since the American revolution one, last thing I bought from them was watchdogs for $5 and it was dogshit so reinforced my no Ubishit rule

I've been boycotting ubisoft, EA, blizzard, and the like for years. 🤷‍♂️

(I mean, technically I've been avoiding denuvo malware, microtransactions, always online DRM bullshit, and the like, plus bad and / or uninteresting games... but that's effectively equivalent to boycotting those assholes.)