this post was submitted on 20 Nov 2023
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And there are many other examples too.
A lot of car manufacturers have brands for the upper class. Like Mercedes -> Maybach, Toyota -> Lexus, Seat -> Cupra. And tyre manufacturers have lower-end brands, like Michelin -> Kleber. Or, even better: a lot of store budget brands for milk, cheese, sausages etc. are manufactured by a big name brand, it's right on the packaging with the little letters at the bottom. (Manufactured by: XYZ Big Name Brand Ltd.)
I had a teacher in high school, many decades ago, who had owned an orange juice processor. He explained that the generic store brand got the start and end of production runs; name brand got the middle.
Orange juice in particular is a very brand loyalty specific one because oranges naturally do not have a consistent flavor. The main distinguishing flavor between different brands is an additive each brand puts in to make it taste more like their brand of orange juice.