So this is some bollocks. Guess I'll be cancelling our plan since it's only used by two of us.
Current price $17.99/month, new price $32.99/month.
If they boiled the frog better I would probably have accepted a $5/month price rise, and then another later... But close to doubling in one go is a no from me dawg.
Thank you for being a loyal member throughout our journey. We created YouTube Premium so that you could enjoy all the videos and music you love without interruptions.
To continue delivering great service and features, we are increasing the YouTube Premium family plan price to A$32.99/month. We don't make these decisions lightly, and this update will allow us to continue to improve YouTube Premium and support the creators and artists you watch on YouTube. This is the first ever price increase for your subscription.
Links to cancellation etc: https://support.google.com/youtube/answer/12400348?sjid=6028684095030617608-AP
It's because you also get youtube music streaming included with it. If netflix had its own music streaming service bundled in their prices would be even higher than they are now.
Music might really be their main problem. Basically every video has some music in it. If not in the foreground, then in the background. Even game soundtracks in Let's Plays are often under license. So the moment someone plays any such video, the content mafia comes around the corner with their baseball bats in hand collecting their tolls.
So I assume if they have to pay for music any way, they figured they might as well include a tailored music listening experience with Premium.
No, it was honestly just a replacement for google play music.
My point was: they likely have to pay for licensed music to the content mafia, so they cannot really offer anything without including music in the pricing.