So this is some bollocks. Guess I'll be cancelling our plan since it's only used by two of us.
Current price $17.99/month, new price $32.99/month.
If they boiled the frog better I would probably have accepted a $5/month price rise, and then another later... But close to doubling in one go is a no from me dawg.
Thank you for being a loyal member throughout our journey. We created YouTube Premium so that you could enjoy all the videos and music you love without interruptions.
To continue delivering great service and features, we are increasing the YouTube Premium family plan price to A$32.99/month. We don't make these decisions lightly, and this update will allow us to continue to improve YouTube Premium and support the creators and artists you watch on YouTube. This is the first ever price increase for your subscription.
Links to cancellation etc: https://support.google.com/youtube/answer/12400348?sjid=6028684095030617608-AP
It's times like these when I'm glad I refused to even log into Google to view YouTube, let alone buy subscriptions. I also refuse to view downloading content (without logging in) that's freely available to be viewed as piracy.
These subscriptions are undoubtedly a rip-off. For those saying creators get a "cut", there's a reason why sites like Patreon exist. It's substantially better for creators if you subscribe to them directly that way and get your videos from Patreon. Same with Nebula etc. If I really had to pay then I'd do that (and do already for some stuff that was never on YouTube anyway).
You can get enough subs for the price of a YT premium to get plenty of content to watch, even if you don't want to subvert Google. So there's zero reason to throw money at them for this. None at all.
I am not saying I like YouTube, but they are actually one of the best when it comes to paying their creators.
Pretty much every popular creator from other platforms (like tiktok) goes to YouTube once they are big and want to earn money.
And yes of course they earn more on Patreon, but if I recall correctly most YouTubers get most of their money from YouTube, because they have their biggest audience.
De-monitisation is a pretty huge problem for many though.
TikTok's biggest problem is that it pays people through a very limited pool of money that shrinks the more people become a part of it. It's pretty good pay if you live in a poorer country but it's pennies if you live in a developed one. Twitch is better but still lags behind Youtube. Facebook is said to pay as much if not a little more than Youtube but it's also much easier to get demonetized or have your content removed on there than Youtube.