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Microsoft CEO Satya Nadella admits giving up on Windows Phone and mobile was a mistake
(www.theverge.com)
this post was submitted on 24 Oct 2023
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At the time when Windows Phone was released, the iPad had been released 7 months prior (both in 2010). It looked like consumers would continue to own a desktop or laptop computer, likely running Windows. It certainly wasn't clear that mobile phone and tablet computing power and functionality would rise to the point of consumers dropping laptops and desktops altogether as is happening today.
Choosing to back Continuum meant possibly losing two Windows desktop licenses, and possibly worse, an MS office license. Why would you need to buy multiple Microsoft licenses if your single Mobile Phone device held both your Phone, Mobile, and Desktop OS licenses, as well as your Office Suite license?
They weren't willing to risk current day (at that time) profits for a future selling fewer licenses.
That certainly matches their modus operandi. I would agree with this for the most part, but by 2010 they were already working on Office 365 and moving to the idea of Software as a Service. While Office 365 wouldn't be functionally available to everyone until later in 2011, it was clear they had plans to work around having a license tied to a device, and instead starting to roll out Microsoft Accounts to which the licenses would be tied.
This is really beginning to bug me. How much cool stuff and innovation have we lost out on because the companies have to put their bottom line ahead of making great, all-in-one devices. They’re all at it, and I’m sick of it.
Like, the iPad is an incredible bit of kit, absolutely hampered by iPadOS, because Apple are shit scared of people choosing to use just an iPad instead of buying that and a Mac. Imagine how great an iPad Pro running macOS could be. Full OS when attached to a keyboard, iPadOS when in tablet mode.
With Motorola’s Atrix we saw a future where a smartphone with a decent amount of power could be dropped into a laptop case and immediately become a fully fledged PC. Every major smartphone manufacturer could offer that right now, but they're too scared to cut into their revenue streams, so we end up getting offered the same shit every year.