this post was submitted on 20 Oct 2023
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I knew Google would get around to killing YouTube sooner or later: Looks like the slow death has begun.
Like all things Google that people like: It must die, Google will not allow it to live.
Coming to you in 2025: GoogleTube, brought to you by Alphabet!
there's enough people mindlessly consuming content off the site via mobile or tv, or are clueless about adblockers to begin with, youtube will continue to exist and be profitable even if every adblocking user never visited the site again.
Until alternatives take off because the user experience becomes increasingly shitty. You really think Google isn't going to ratchet up the ads over time?
YouTube ensuring it gets ad revenue is the exact opposite of killing it.
People who use ad blockers aren't the type of people to click the ads. We're doing a Google a service by improving conversion statistics.
While funny, this doesnt really hold water.
I'm sure using hours of 4k bandwidth while getting nothing in return is a great deal for alphabet... 🙄
Bandwidth is EXPENSIVE. If you are not clicking on the ads and not even watching the ads, every minute you use the site is costing them money. They are just optimizing costs by cutting all "leechers".
YouTube doesn't need "exposure" or to "convince investors of an active user base". They don't need to keep users that cost them money because they have enough users already. They are well into the "monetization" phase.
It's always amusing to see people claiming to be these masters of business strategies pushing such excellent advice as "pay money to provide a service to people who supply no revenue".
Don't get me wrong; there absolute is a point where you can be so overly burdensome that you're going to push legitimate customers away and ultimately hurt yourself more than you help, and YouTube absolutely does do some stupid things, but business is so much more complicated than people like to think.
They get tons of money harvesting data alone, the service isn't free: We are the product and, on top of that, they get their content for free with the actual creators of said content getting a pittance compared to what they provide for Google.
Additionally: I have never seen a credible report that indicates ad blocking actually has any sort of significant impact on revenue. Do you happen to have any because that argument sure smells like corpo bullshit.