this post was submitted on 08 Jun 2023
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Technology
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I just don't get how a site based on freely produced content thst employs volunteer mods can actually monetise.
That part just gets me. The site has nothing without the users and the users have nothing without the mods.
The thing is, they have operating costs. I'm sure it's a boatload of money as well, given the size and scope of Reddit. Almost all startups run at a loss. And then continue to do so long past when they're a "startup". The money they "make" is from rounds of investors who believe they will find a way to make money in the future. Eventually investors get restless and demand that they find a way to monetize so they can recoup. Without those investors money, the site will come crashing as soon as they miss some critical payments for stuff that keep the site up. I'm absolutely sure that's what we're seeing. I think either way, its time has come.
Pinch the users to try to keep it alive for a little bit more. Don't pinch the users and it dies in a grinding halt when they miss some key payments.
So realistically, what would a sustainable business model be for something like Reddit?
Something like lemmy or a fediverse platform is going to rely on donations and community support. In the case of mastodon, for example, it’s been shown to work well enough for sustainable operations. For those willing to work on something worthwhile for lower salary, it is potentially a great gig. In a commercial context though, it’s basically a subscription based business model.
If we’re to recover from this ad driven data tracking economy, subscriptions seem like a healthy thing for businesses to adopt.
Reddit may have already signed their deals with the devil. But generally, the point of the fediverse is to escape this corporate manipulation of our basic communications in the internet, and it’s still interesting to ask what profitable but sustainable operations can look like.
The interesting thing for me is that the federated system allows for a potentially huge variety of business models, and we'll get to see what works and doesn't. Whereas reddit has to stick with just one