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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg' (www.businessinsider.com)

submitted 11 months ago by [email protected] to c/[email protected]

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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg'::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.

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[–] [email protected] 1 points 11 months ago (1 children)

These laws require that there is intent to cause harm to a reputation

How do you deal with cases where these AI cause damage financially but you can't prove or prosecute on intent?

[–] [email protected] 0 points 11 months ago (1 children)

IANAL, but not asking for permission to use their image/persona shows intent?

[–] [email protected] 1 points 11 months ago (1 children)

So any and all memes made with someone's face are illegal?

[–] [email protected] 0 points 11 months ago* (last edited 11 months ago)

So any and all memes made with someone’s face are illegal?

I think the dividing line is if the purpose was to make income or just do satire.

But having said that, it's a Brave New World we are all moving into.