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I really hope it's a surprise to no one. Having full control over the access to any media is the core principle behind any online-only, DRM-based service.
I've always felt uncomfortable about "buying" digital media that stays on a cloud. Vudu (Walmart) offers this as well as Google I believe. Renting digitally bothered me less because the notion that it's temporary is inherent to renting. The above situation solidifies my concerns. I've "bought" some media this way but I will never do so again.
Cancelled Netflix as of last month as well and I won't be keeping up any streaming subscriptions long term. One off month subscriptions will serve in a pinch as I travel but with the games corporations play with blocking use between locations, they've rendered themselves as having no purpose.
Yeah, people need to realize they're not owning the media, simply "renting it".