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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg' (www.businessinsider.com)

submitted 11 months ago by [email protected] to c/[email protected]

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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg'::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.

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[–] [email protected] 4 points 11 months ago* (last edited 11 months ago) (2 children)

While I understand and partially agree with your sentiment, the problem is tik tok just casually deepfaking people in general without their consent and without being clear about it.

Specially relevant for Americans since it's a Chinese company doing it. They could literally have deepfaked influencers running political deestabilization campaigns on their platform and no one seems to care

[–] [email protected] 9 points 11 months ago (1 children)

I sincerely doubt tiktok made the ad themselves though.

[–] [email protected] 0 points 11 months ago (1 children)

Well they decide to let it run rampandt and maybe even promote it actively within their algorithms.

You can be sure that any political video or anything relating to social issues such as racism will be promoted or hidden in accordance with the goals of the chinese government.

[–] [email protected] 1 points 11 months ago (1 children)

I'm not convinced it's the mediums responsibility to check whether or not the ad itself has ascertained the license to use all of the media in it. Whether that's photos in the background, music, or the likeness of the actor in it.

They should have proper scam checks, but that's regardless of whether or not the ad uses deepfake.

[–] [email protected] 2 points 11 months ago

They should at least need to check if there is reason to believe some sort of ethics violation is in place. That is the beauty of physical newspapers, where the ad sellers looked at the ads before print and gave it some thought, as to whether it is appropriate or not. In this case tiktok is distributing these things and profiting off it, so they should also be held liable, in the same wake that someone operating an internet forum for CSAM is of course held liable, even if they didnt upload the material themselves.

[–] [email protected] 4 points 11 months ago

TikTok didn't create the ad. This would be obvious to you if you read even a tiny bit of the article.

MrBeast, whose real name is Jimmy Donaldson, confirmed that the ad wasn't genuine in a social-media post.

"Lots of people are getting this deepfake scam ad of me… are social media platforms ready to handle the rise of AI deepfakes? This is a serious problem," he wrote.

When asked for comment, a TikTok spokesperson said the company removed the ad within a few hours of its posting and took down the account associated with it for policy violations.

On its ads policy page, TikTok said it prohibits "synthetic media that contains the likeness (visual or audio) of a real person." The company also blocks ads that include trademark infringements and other misuse of intellectual property. "Advertisers are responsible for ensuring that any synthetic media which contains a public figure has consent from the public figure to be used in an ad in this way," the company wrote.

Nor is that even the point, because the cost of generating deep fake AI videos is going down, meaning anybody can do this.