510
TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg'
(www.businessinsider.com)
this post was submitted on 04 Oct 2023
510 points (97.0% liked)
Technology
58108 readers
3888 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
I'm not convinced it's the mediums responsibility to check whether or not the ad itself has ascertained the license to use all of the media in it. Whether that's photos in the background, music, or the likeness of the actor in it.
They should have proper scam checks, but that's regardless of whether or not the ad uses deepfake.
They should at least need to check if there is reason to believe some sort of ethics violation is in place. That is the beauty of physical newspapers, where the ad sellers looked at the ads before print and gave it some thought, as to whether it is appropriate or not. In this case tiktok is distributing these things and profiting off it, so they should also be held liable, in the same wake that someone operating an internet forum for CSAM is of course held liable, even if they didnt upload the material themselves.