this post was submitted on 29 Sep 2023
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The commercial platforms had a dilemma: (1) They had existing policies against hate propaganda, incitement of violence, and harassment. (2) They wanted to seem at least mostly neutral on matters of partisan politics. And then (3) happened: one of the major parties started doing a lot of hate propaganda, incitement of violence, and harassment.
If Facebook, Twitter, etc. had been following their own stated policies, they would have taken down Trump much earlier. However, those policies were never obligations enforceable against the platform, and would have required those platform companies to explicitly state that they were taking down one of the major parties for not following the platform's rules on hate, violence, and harassment.
Eventually, advertisers communicated with their dollars, that they were not seeing a benefit to their brands from having their ads appear beside the increasingly deranged, criminal, and traitorous Trump.