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Reddit is removing ability to opt out of ad personalization based on your activity on the platform (techcrunch.com)

submitted 10 months ago by [email protected] to c/[email protected]

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[–] [email protected] 146 points 10 months ago (5 children)

The company said that it will still have opt-out controls in “select countries” without specifying which ones.

[–] _haha_oh_wow_ 87 points 10 months ago* (last edited 10 months ago) (3 children)

Maybe I'll "move to Europe" lol

fires up VPN

Or maybe I'll just stop visiting reddit entirely?

[–] [email protected] 4 points 10 months ago

I live in europe! On the internet!

[–] [email protected] 28 points 10 months ago

Opt-out is still illegal in many cases… a lot must be opt-in based. Typically consent must be freely given.

[–] [email protected] 15 points 10 months ago (2 children)

Will they become liable if I don't opt-out?

[–] [email protected] 48 points 10 months ago

In the EU, they certainly aren't allowed to "assume consent".

[–] [email protected] 11 points 10 months ago (1 children)

It depends if someone bothers to sue them or not. In the EU court decisions until now point that profiling for advertising should be opt-in not opt-out but companies keep trying to find loopholes or at least hoping to not attract too much attention with their defaults.

[–] [email protected] 4 points 10 months ago (1 children)

In EU no one individual needs to sue them. The what-ever-the-office-might-be-responsible at EU burecracy will just send them an nicely worded letter that says "play by the book or we'll give you fine big enough to bankrupt you no matter how much money you think you have". The fine is based on company revenue (or sales, I don't remember what it spesifically was) and there's no way you'll weasel yourself out of that no matter how many american lawyers you can hire. The same folks forced Apple to adapt usb-c, so good luck Spez if you try to challenge that.

[–] [email protected] 5 points 10 months ago

One small correction: There is no EU office responsible for GDPR enforcement, the EU member states are responsible for handling GDPR breaches within their jurisdiction (Art. 51 GDPR). As an individual you can also file a complaint against offenders (Art. 77 GDPR).

[–] [email protected] 8 points 10 months ago

Countries where they're legally required to.

[–] [email protected] 1 points 10 months ago

OK but next year it will be illegal in the EU under thr DMA. It's illegal regardless of opt-in or opt-out.