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Product Content Matters: 70% Of Online Shoppers Say It Can Make Or Break A Sale (www.forbes.com)

submitted 11 months ago by [email protected] to c/[email protected]

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Steve talks about the critical importance of product content and the role it plays in whether consumers abandon their shopping carts, make a purchase, or return a product. In fact, 70% of online shoppers say product content can make or break a sale.

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[–] [email protected] 19 points 11 months ago (1 children)

What is product content?

I had to read most of the article to figure this out, too. It’s referring to the product description and accompanying media. Some sites show you little more than a 64-pixel thumbnail and generic info like “Size: 10, Color: Blue”. Having “more content” means high-quality and accurate product photos, sizing charts, etc. Considering that definition, it seems obvious that buyers are reluctant to pay for something if they’re not even sure what they’re getting.

[–] [email protected] 9 points 11 months ago

So details about the product. How the fuck is that "content"?