Technology
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I used DDG as my main for about half a year recently (and also a few times in the past). I always eventually end up back with Google. Don't get me wrong the results aren't that much better; but they're definitely marginally better, at least for me. The personalization helps, too.
This time I had a brief detour using Neeva for a while and I was really happy with it; was kinda like a better DDG; but that got defunct so I ended up with Google again in the end and I just don't see a way out.