this post was submitted on 13 Sep 2023
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SNOOcalypse - document, discuss, and promote the downfall of Reddit.

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Excerpt:

Most major subreddits show a decrease of between 50 and 90 percent in average daily posts and comments, when compared to a year ago. This suggests the problem is way fewer users, not the same number of users browsing less. The huge and universal dropoff also suggests that people left, either because of the changes or the protests, and they aren’t coming back.

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[–] [email protected] 9 points 1 year ago* (last edited 1 year ago) (1 children)

He is after the IPO money but Dunning-Kruger is the hell of a drug, Spez is simply not a good CEO and he doesn't know how to maximise pre-IPO numbers. So odds are that he thought "who's in the same situation as me? Ah, The Iron Man¹! He's a cool guy, has lots of money and a platform like mine. I assume that he knows what he is doing², so I'll ape what he did!". Musk killed 3PAs and got rid of the people criticising his platform, so did Spez.

And killing 3PAs pre-IPO does actually have some merit. They created value³ for Reddit, but detracted from the immediate profit; but if you're selling the company you don't care about the value, you care about the immediate profit to show your potential buyers "see? This company is profitable, gib lotsa moni". However odds are that things happened faster than Spez predicted, odds are that he assumed that the protests would last a bit and die, not that people would say "enough of this shit". And now odds are that he lost that "magical" window of opportunity to maximise Reddit's price to the potential new buyers.

  1. I cringed writing this.
  2. Spoilers: Musk does not know what he's doing.
  3. By "value" here I mean the potential of a company to generate profit over time.
[–] [email protected] 6 points 1 year ago* (last edited 1 year ago)

Hahahaha~‌ If it's any consolation to you, I‌ also cringed reading the part that made you cringe while writing it. More than enough cringe for all of us to share around!

Yeah, you actually said out loud what I was just thinking to myself when I wrote my previous reply. Not exactly what you wrote, but I was thinking that if it worked for others, it's good enough for himself. Why think of a good idea when you can just copy others'? Something along those lines. However, copying ideas actually does take some work as well. It's not enough to just copy what they did and apply it to your situation. You've also got to think about whether or not what you're copying is a good fit for your circumstances.

About the third point though, the way I see it is that Huffman tried his best (the key word is ‘tried’) to increase the profitability of his site to entice potential buyers, which even though it'd detract from immediate profitability, would add to the money he'd cash out at the IPO in the end—or so he imagines. Agreed with how things didn't happen according to how Steve anticipated them though. And in fairness to Huffman, other flareups have ended in a similar way. What he didn't anticipate is how these changes (the API changes) will affect how a lot of people (and the ones that contribute a lot of content) would interact with his site. So, yeah!