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Apple's App Store, Safari, and iOS Officially Designated 'Gatekeepers' in EU
(www.macrumors.com)
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They allow it on Mac because Mac predates the locked down experience they created on the iPhone. I'm sure Apple love having it so that you can only install Mac apps from the app store, but users have been able to install their own software for 30 years and know it would be bad if they took that away.