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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them (www.thedrive.com)

submitted 1 year ago by [email protected] to c/[email protected]

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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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[–] [email protected] 36 points 1 year ago (1 children)

I would love to see the sales metrics that made them backpedal

[–] [email protected] 4 points 1 year ago

Number of times potential customers walked out of dealerships hurling swear words behind them.