this post was submitted on 05 Sep 2023
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iPhones aren't the only products that can use iMessage. You have apple watches and iPads on top of it. Which puts the potential uses way up.
While iPhones might have a market share below 30% in the EU as a whole, the share varies a lot in individual countries. In Poland it's just 10% while in Denmark it's above 60%.
And iPhones tend to appear in clusters. In my experience they aren't evenly distributed. I know of families where everyone uses iPhones while in my family no one has. So any kind of personal experience is rather pointless.
Until numbers are publicized, I still find it hard to believe that fewer than 45 million people use iMessage a month. I fully believe that fewer than 45 million people use it daily. So it comes down to how you define active users. And Apple will almost certainly use a strict definition of what counts as an active users to reduce the number.