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Sounds to me like it should be an easy PR win for the Administration. Policy is literally in place to ease financial strain on consumers in a difficult time, the help is there, but the people of Florida get to suffer anyway because their governor, instead of actually accomplishing anything or improving anything, is just childishly refusing. There's no way they can't figure out how to present this to just make DeSantis look like shit.
No shit. Ugh dems are so worthless at going for the kill on messaging. This is a slam dunk. "Where's your ira check? Oh desamtis blocked it?" Then show ppl in other states laughing and throwing money around.
This sounds like something John Oliver would play at the end of an episode and I'm about it.
Honestly, they could probably take some cues from those for political ads. Make them funny and people may actually pay attention, rather than a dry thing talking about what you did.
Open: A children's birthday party, a bunch of kids milling around, each wearing a shirt with a state flag. Florida flag kid is throwing a tantrum. The Florida child has Ron DeSantis' face shittily deepfaked onto a child's body. Florida: [screaming] "THERE'S NO CAKE"
Parent enters the scene carrying a big cake. "Alright everyone! The cake is here!"
[Other children all happily get cake and start eating.]
Florida: [Still screaming] "I WANT CAKE!"
Parent: "Here you go Florida, here's your cake!"
Florida: "NO! Not THAT Cake! Not YOUR Cake! I WANT CAKE!" [Florida begins to throw a full on kicking and screaming tantrum, screaming at the other kids who are enjoying their cake about how he wants cake but not that cake.]
Parent to Camera: "Under the Biden Administration's Inflation Reduction act, Florida is eligible for more than $350 Million in energy efficiency incentives. That's money that would be easing consumer's financial troubles in this difficult time, but Governor Ron DeSantis refuses to allow it. Florida is the only state that won't get their fair share, because Governor DeSantis thinks it's more important to make a scene than it is to make a difference.
"I'm John Oliver, and I approve this message."
Should be.
But will it? They seem to drop the ball a lot on presenting these easy wins
They will 100% drop that ball. Democrats are so unbelievably bad at PR and messaging. They're absolutely going to let DeSantis spin it like he's fighting "Government Spending" without a shred of meaningful resistance.
Even if they were perfect at it the republican name wouldn't care and still blame the dems.