Apparently these days, the most popular dream job among children is influencer. I've seen articles about it, and both the articles and the comments are invariably full of judgy statements about how Kids These Days^TM^ are such narcissists/their brains are being rotted by social media/they don't want to do anything valuable with their lives.
But like. I think the kids are onto something, tbh. The thing is, working a 9-5 (or 8-5, as the average job is nowadays) job is a pretty shit deal. You have no say in your work environment and have to do whatever you're told. The hours make a medieval peasant's workload look light, and that's not even counting the commute you'll likely have to make. What little free time you have left over is spent recovering, so you don't have time to do anything fun. And you get to do this for the rest of your life.
At least if you're an influencer, you set your own hours and may wind up working much less than 40 hours a week. You get to work from home, and there's a small chance you'll hit it big and get rich. There's zero chance of that at your standard office job. If you can swing it, it's not a bad deal at all.
And I don't think there's anything morally wrong with being an influencer. Are some of them shitty? Sure. But that's true of any job. You could argue that being an influencer contributes nothing to society, but really, how many jobs do contribute anything worthwhile to the world? Is it really more respectable to type numbers into spreadsheets all day just to make your boss richer? Or to write up reports no one reads? At least influencers entertain people.
TL;DR: The kids know the grind is bullshit, and they see becoming an influencer as a way to escape that.
At least in my circles the notion of a god influencer virtually doesn’t exist. All influencers I’ve heard of are the Karens that want free everything for exposure. And they can’t even provide large enough exposure to offset the costs.
Influencers are essentially one-person advertisement agencies, right? Which I guess is fine but we all know how modern advertisement agencies use shitty tactics to squeeze every Penny they can. So if an influencer goes that route they will likely not be generally liked.
Not all influencers advertise. A YouTuber who makes money solely from their Patreon is still an influencer.
Ah then my definition is off
I would agree that we need to overhaul the definitions around all of that as we enter into an increasingly internet driven economy.