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Revealed: WHO aspartame safety panel linked to alleged Coca-Cola front group
(www.theguardian.com)
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This is a really weird statement. Like it was some sort of feat of engineering to manufacture larger cups.
Very arguably, with 1970's manufacturing standards, and how much 32 ounces of liquid weighs, it was an engineering feat at the time. So much so that the originals looked more like a milk carton.
https://physicalculturestudy.com/2017/08/31/the-history-of-the-big-gulp/
Not a feat of engineering, a feat of marketing