this post was submitted on 09 Aug 2023
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I do SEO as my day job.
I've only ever done white hat, and it's all about content relevance to user intent, creating a site that loads quickly and functions in an intuitive way, and is coded so that search engines can easily understand the site.
Of course the goal is almost always to get you to buy something, but all it really is is best practices for online publishing.
Would you then class the pages upon pages of generated, useless content I get for most Google searches nowadays as "black hat" SEO?