Technology

Yes, in fact. That’s a good example.

The API for the ads allowed on-platform (only in their “App Store” and “News” products to my knowledge) is also used internally, which you can verify yourself by simply inspecting network traffic. The component instrumentation is obviously meager compared to the rich analytics and user behavior tracking data offered by virtually every other platform.

But the foremost restriction is granularity. Neither internal analytics nor advertisers are ever provided a persistent user identifier. The advertising ID is generated on-device and doesn’t persist with device reset. That’s unheard of on platforms like Google, Meta, Amazon, etc.

In-app tracking is allowed but subject to item by item opt-in user permission and is similarly restrictive, audited with package submission (they will reject the submission if you attempt to circumvent the API to extract more/better data from the user). What I’m describing is draconian compared to most platforms, especially carrier-manufacturer Android distributions in many countries.

I mostly use custom roms and distros personally, and I’m not even trying to convince you Apple is in some way more ethical than other big tech cos. I just don’t like seeing misinfo and hearsay spread around for any purpose, especially when that purpose is apparently bullying other users for upvotes.