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YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point. (htxt.co.za)

submitted 5 days ago by [email protected] to c/[email protected]

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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] [email protected] 74 points 5 days ago (8 children)

Once they finally lock down the player so it's impossible to block or skip ads, I look forward to coding a script which screen records each video on my sub list, feeds each video with ads into a purpose made classifier model which labels the ads, stitches out of ads with FFmpeg, and then uploads them to my jellyfin server.

[–] rebelsimile 10 points 5 days ago (5 children)

I really wanted to make a system that would recognize if it’s seen the same 30-second clip before (since ads are always repeats) by a shared signature that would just play something else or silence for the length of the ad on the client side, especially for live sports streams.

[–] [email protected] 16 points 5 days ago (4 children)

since ads are always repeat

For now. Netflix announced generative AI ads for 2026

[–] rebelsimile 5 points 5 days ago

Yeah this would still hit 100% of ads that have happened before now. And all linear tv ads on streams. Seriously willing to build it if anyone wants to work on it with me. Pm me

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